Location: Miami or remote (but surrounding states) 🌊
Salary: Up to $150,000 💰
A fast-paced brand incubator/ performance agency (that’s right, TWO in one) that build their companies in-house and has an incredible track record of self-generated multi-millions in revenue company focused on health and beauty. The performance agency grows some of the biggest names on the market. Operating internationally from Germany across to the USA, this young, dynamic and innovative team are the leaders in their space and are consistently one step ahead with market demand for here and now.
The Role:
The Director of CRM & Retention Marketing will be responsible for strategic leadership of their lifecycle marketing initiatives. You will be able to turn customer data and insights into actionable strategies, delivering meaningful interactions with our growing customer base. In this senior leadership role you will oversee the development of our subscription (and single-purchase) customer base through conversion, nurturing, engagement and retention strategies that drive higher customer satisfaction, longer tenure and increased revenue growth. As an omni-channel expert, you will lead a team to spearhead innovative strategies with a hyper focused “test and learn” mindset, maximizing lifetime value, loyalty and retention.
Responsibilities:
– Increase user engagement and retention through multi-channel strategies (website, social, email, push, etc. globally)
– Manage all email and SMS marketing channels; Build quarterly campaign plans, execute daily and measure performance weekly, calling out highs and lows.
– Manage roadmap for segmentation, personalization, and automation across retention channels to drive repeat rate, LTV, and engagement
– Build a deep understanding of the customer base to identify core insights to drive effective audience segmentation, targeting, & communications planning
– Work across the organization, from analytics/finance to marketing, to content, as well as manage our email/SMS agency’s output
– Deliver KPIs – Ensure overachievement against budget on all retention KPIs and own retention forecasting
– Build strategy to re-activate dormant customers